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How to get corporate sponsors

Beanstack reading fundraisers make it easy to partner with companies and community organizations. By offering high-visibility advertising space on your fundraising page, giving away donated grand prizes, and amplifying the public messaging about your readathon in your wider community, you can raise even more money for your school or library.

Start by identifying potential community partners

These could be companies you’ve worked with in the past, popular local attractions, businesses that are owned by or that employ parents in your community, tutoring services, new restaurants, favorite haunts, or bigger companies with a local office. And don’t forget that some individual donors may work for companies that offer donation matching as a perk! Once you’ve created a list, reach out with the email template available in your Beanstack admin tools, call, or stop by in person.

Discuss all of the advertising/partnership opportunities you can provide for sponsors

Not only will participating readers see and hear about corporate sponsors, but their web of family, friends, and other potential donors will, too. If possible, give concrete data, like your enrollment numbers and past reading statistics. Offer advertising space on your Beanstack reading fundraiser website, on social media, in newsletters and announcements, and anywhere else you promote your fundraiser in exchange for a donation.

Screen Shot 2021-09-23 at 4.48.56 PMGet creative to boost visibility for your partners and the school or library

Plan a community reading event or book club at their business, where a portion of the sales that night go to your readathon. Solicit donated goods for prize baskets to spur even more reading. And be sure to hang up flyers in local sponsors’ locations to spread the word! The printable flyers available in your fundraiser dashboard make physical advertising a breeze.

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